Brand: Frank and Oak

Frank And Oak, a contemporary fashion brand known for its sustainable and stylish apparel, was founded in 2012 by Ethan Song and Hicham Ratnani in Montreal, Quebec. The brand emerged as a direct-to-consumer e-commerce company, offering high-quality menswear with a focus on modern, minimalist designs. Frank And Oak quickly gained popularity for its innovative approach to retail, which included a subscription-based model called the “Hunter Club,” allowing customers to receive curated clothing selections monthly. This personalized shopping experience, combined with affordable pricing and a commitment to sustainability, resonated with a younger, eco-conscious audience, helping the brand carve out a unique niche in the competitive fashion industry.

Over the years, Frank And Oak expanded its product line to include womenswear, accessories, and lifestyle goods, while maintaining its dedication to sustainability and ethical practices. The brand has embraced eco-friendly materials, such as organic cotton, recycled fabrics, and Tencel, and has implemented initiatives to reduce its environmental footprint, including carbon-neutral shipping and waste reduction programs. Frank And Oak’s retail presence has also grown, with flagship stores in major Canadian cities like Montreal and Toronto, as well as a strong online presence. Despite its global reach, the brand remains deeply connected to its Canadian roots, drawing inspiration from the country’s natural landscapes and urban culture. Today, Frank And Oak is celebrated as a leader in sustainable fashion, offering stylish, responsibly made clothing that appeals to environmentally conscious consumers worldwide.

Founded: Canada
Owned: Canada (privately held)
Manufactured: Globally (with a focus on ethical production practices).

Notable: Despite its growth into international markets, Frank And Oak has maintained its Canadian identity and headquarters in Montreal. The brand remains a significant player in the sustainable fashion movement, showcasing Canada’s ability to innovate in the apparel industry while prioritizing environmental and social responsibility. Frank And Oak’s success story highlights the growing demand for eco-conscious fashion and demonstrates how a Canadian brand can achieve global impact while staying true to its values. Its commitment to sustainability and community engagement underscores its role as a pioneer in modern fashion, reflecting Canada’s leadership in ethical and innovative business practices.