Brand: Hershel Supply Co

Herschel Supply Co., a globally recognized lifestyle and accessories brand, was founded in 2009 by brothers Jamie and Lyndon Cormack in Vancouver, British Columbia. Named after the small Canadian town of Herschel, Saskatchewan, where their family has roots, the brand was created to offer stylish, functional, and high-quality bags and travel accessories. Herschel Supply Co. quickly gained popularity for its minimalist designs, vintage-inspired aesthetics, and attention to detail, becoming a favorite among urban travelers, students, and fashion enthusiasts. The brand’s iconic products, such as the Little America backpack and the Settlement daypack, have become staples in the world of casual and travel gear.

Over the years, Herschel Supply Co. has expanded its product line to include luggage, apparel, and accessories, while maintaining its commitment to quality and design. The brand has also collaborated with high-profile names like Disney, Stüssy, and Coca-Cola, further solidifying its place in the fashion and lifestyle market. Despite its global success, Herschel Supply Co. remains deeply connected to its Canadian heritage, with its headquarters still based in Vancouver. As a proudly Canadian brand, Herschel continues to inspire adventure and individuality, offering products that blend style, functionality, and a touch of nostalgia.

Founded: Canada
Owned: Canada (privately held by the Cormack family)
Manufactured: China and South East Asia; manufactures its products primarily in China and Southeast Asia. (with headquarters and design in Vancouver, British Columbia).

Notable: Herschel Supply Co.’s rise to global prominence highlights Canada’s influence in the fashion and lifestyle industry. The brand’s commitment to quality, design, and storytelling has resonated with consumers worldwide, making it a leader in the accessories market. Herschel’s success story demonstrates how a Canadian brand can achieve international recognition while staying true to its roots and values. Its collaborations and innovative designs have solidified its place as a symbol of Canadian creativity and entrepreneurship, showcasing the country’s ability to inspire global trends.