Brand: Humpty Dumpty Snacks

Humpty Dumpty Snacks, a beloved Canadian snack food brand, was founded in 1947 in Hanover, Ontario. The company initially gained popularity for its iconic potato chips, which were known for their light, crispy texture and distinctive flavors. Over the years, Humpty Dumpty expanded its product line to include a variety of snack foods, such as cheese puffs, ringolos, and pretzels, becoming a staple in Canadian pantries and lunchboxes. The brand’s playful mascot, Humpty Dumpty himself, and its catchy slogan, “Bet you can’t eat just one,” have made it a nostalgic favorite among Canadians.

In 2006, Humpty Dumpty was acquired by Old Dutch Foods, a U.S.-based snack food company, but it continues to operate as a distinct brand with a strong Canadian identity. The company’s products are still manufactured in Canada, with facilities in Ontario and Manitoba, ensuring that the brand remains true to its roots. Humpty Dumpty’s commitment to quality and its ability to adapt to changing consumer tastes have helped it maintain its popularity over the decades. As a proudly Canadian brand, Humpty Dumpty Snacks continues to bring joy to snack lovers across the country.

Founded: Canada
Owned: United States (Old Dutch Foods)
Manufactured: Canada (facilities in Ontario and Manitoba).

• Historical Manufacturing: Humpty Dumpty had plants in various Canadian locations, including Quebec and Prince Edward Island, but these have been closed over the years. The Montreal plant, for example, was closed in 2013 Source.

• Current Status: After being acquired by Old Dutch Foods in 2006, Humpty Dumpty’s operations were integrated into Old Dutch’s facilities. Old Dutch operates several manufacturing facilities in Canada, primarily in Winnipeg, Calgary, and Airdrie Source. However, Humpty Dumpty-branded products are mainly sold in Eastern Canada and the Northeastern United States Source.

• Brampton Plant Closure: The Brampton plant was closed in 2006 as part of consolidation effort.

Notable: Despite its acquisition by Old Dutch Foods, Humpty Dumpty has maintained its Canadian identity and continues to be a nostalgic favorite among Canadians. The brand’s playful mascot and iconic products, such as ringolos and cheese puffs, have become ingrained in Canadian snack culture. Humpty Dumpty’s success story highlights the enduring appeal of Canadian-made snacks and demonstrates how a brand can evolve while staying true to its roots. Its commitment to quality and innovation ensures that it remains a beloved part of Canada’s culinary heritage.