Brand: KD

Kraft Dinner, affectionately known as KD in Canada, is an iconic brand of macaroni and cheese that has become a cultural staple in Canadian households. Originally created by Kraft Foods in the United States in 1937, Kraft Dinner was introduced to Canada shortly after and quickly became a beloved comfort food. Its simple preparation—requiring only milk, butter, and the included cheese powder—made it a convenient and affordable meal for families during the Great Depression and beyond. Over the decades, KD has evolved into a symbol of Canadian identity, with Canadians consuming more Kraft Dinner per capita than any other country in the world.

In Canada, Kraft Dinner is more than just a meal; it’s a cultural phenomenon. The brand has embraced its Canadian connection through marketing campaigns that celebrate its role in Canadian life, from late-night snacks to childhood memories. Over the years, KD has expanded its product line to include variations like whole grain pasta, white cheddar, and even limited-edition flavors like poutine and maple bacon. Despite its American origins, Kraft Dinner is now produced in Canada, with manufacturing facilities in Montreal and other locations. As a proudly Canadian-adopted brand, KD continues to hold a special place in the hearts and kitchens of Canadians.

Founded: United States (introduced to Canada in the 1930s)
Owned: United States (Kraft Heinz Company)
Manufactured: Canada (Montreal and other locations). “The product is manufactured at Kraft Heinz’s facility in Mount Royal, Quebec. ” Source

Notable: Kraft Dinner’s deep connection to Canadian culture highlights its unique role as a comfort food and cultural icon. The brand’s adaptability, from classic mac and cheese to innovative flavors, demonstrates its ability to resonate with generations of Canadians. KD’s success story showcases how a simple product can become a symbol of national identity and nostalgia. Its production in Canada and its enduring popularity underscore its importance as a staple in Canadian households. Kraft Dinner remains a testament to the power of food to bring people together and evoke a sense of home.