Brand: October's Very Own

October’s Very Own (OVO), a globally recognized lifestyle brand, was founded in 2011 by Canadian rapper Drake along with his longtime friends and business partners Oliver El-Khatib and Noah “40” Shebib. Originally a blog and record label, OVO evolved into a multifaceted brand encompassing music, fashion, and events. The brand is best known for its high-quality apparel, accessories, and collaborations with major names like Jordan Brand and Canada Goose. OVO’s signature owl logo and minimalist, streetwear-inspired designs have made it a favorite among fashion enthusiasts and fans of Drake’s music.

OVO has also become synonymous with Canadian culture, particularly through its annual OVO Fest, a music festival held in Toronto that attracts top international artists. The brand’s flagship stores in Toronto, London, and Los Angeles have become cultural hubs, blending fashion, music, and art. Despite its global success, OVO remains deeply connected to its Canadian roots, with its headquarters in Toronto and a strong emphasis on celebrating Canadian talent. As a proudly Canadian brand, OVO continues to influence global fashion and music, showcasing Canada’s creativity and cultural impact.

Founded: Canada
Owned: Canada (privately held by Drake, Oliver El-Khatib, and Noah “40” Shebib)
Manufactured: Asia (with headquarters and design in Toronto, Ontario).

“These suppliers are likely located in various countries, including those in Asia, which is common for many fashion brands. However, specific details about OVO’s manufacturing locations are not publicly disclosed.”

Notable: OVO’s rise to global prominence highlights Canada’s influence in the fashion and music industries. The brand’s iconic owl logo and streetwear-inspired designs have made it a cultural phenomenon, while its annual OVO Fest has become a cornerstone of Toronto’s music scene. OVO’s success story demonstrates how a Canadian brand can achieve international recognition by blending music, fashion, and culture. Its commitment to celebrating Canadian talent and its global impact underscore its role as a symbol of Canadian excellence. OVO remains a testament to the power of creativity and collaboration in shaping global trends.