Brand: Slack Technologies

Slack, a leading workplace communication platform, was founded in 2013 by Stewart Butterfield, Eric Costello, Cal Henderson, and Serguei Mourachov in Vancouver, British Columbia. Originally developed as an internal tool for Tiny Speck, a gaming company founded by Butterfield, Slack quickly evolved into a standalone product designed to streamline team communication and collaboration. The platform’s user-friendly interface, integration with other software, and features like channels, direct messaging, and file sharing made it a favorite among businesses and organizations worldwide. Slack’s ability to replace email and improve productivity helped it grow rapidly, becoming a cornerstone of modern workplace technology.

In 2021, Slack was acquired by Salesforce, a global leader in customer relationship management software, for $27.7 billion. Despite its acquisition, Slack remains a distinct brand with its headquarters in San Francisco, California, while maintaining strong ties to its Canadian origins. The platform continues to innovate, offering new features and integrations to meet the evolving needs of remote and hybrid work environments. As a proudly Canadian-born brand, Slack has transformed the way teams communicate and collaborate, leaving a lasting impact on the tech industry.

Founded: Canada
Owned: United States (Salesforce)
Manufactured: N/A (digital platform developed and maintained globally).

Notable: Slack’s rise to global prominence highlights Canada’s ability to innovate in the tech industry and compete on the world stage. The platform’s intuitive design and focus on improving workplace communication have made it a game-changer for businesses of all sizes. Slack’s success story demonstrates how a Canadian startup can achieve international recognition by addressing the needs of modern work environments. Its acquisition by Salesforce underscores its importance as a leader in workplace technology. Slack remains a symbol of Canadian ingenuity and a testament to the power of innovation in shaping the future of work.