Brand: Tru Earth

Tru Earth, a Canadian eco-friendly household products company, was founded in 2018 by Brad Liski and Jason Hawkins in Coquitlam, British Columbia. The company was created with a mission to provide sustainable alternatives to traditional cleaning and laundry products, particularly single-use plastics. Tru Earth gained widespread recognition for its innovative laundry detergent strips, which are lightweight, plastic-free, and dissolve completely in water, reducing environmental impact. The brand’s commitment to sustainability and transparency quickly resonated with environmentally conscious consumers, helping it carve out a niche in the competitive cleaning products market.

Over the years, Tru Earth has expanded its product line to include eco-friendly dishwashing tablets, multi-surface cleaners, and more, all designed with a focus on reducing carbon footprints and plastic pollution. The company’s products are certified vegan and cruelty-free by PETA, reflecting its dedication to ethical practices. Despite its rapid growth and international expansion, Tru Earth remains headquartered in Coquitlam, maintaining its Canadian roots and values. As a proudly Canadian brand, Tru Earth continues to lead by example in the fight against plastic waste, offering sustainable solutions that empower households to make greener choices.

Founded: Canada
Owned: Canada (privately held)
Manufactured: Canada (with some ingredients sourced globally).

Notable: Tru Earth’s commitment to sustainability and innovation has made it a pioneer in the eco-friendly household products industry. The brand’s laundry detergent strips and other products have revolutionized how consumers approach cleaning, offering effective and environmentally responsible alternatives. Tru Earth’s success story highlights Canada’s leadership in sustainability and demonstrates how a Canadian brand can achieve global impact by addressing pressing environmental challenges. Its dedication to reducing plastic waste and promoting ethical practices underscores its role as a leader in the green movement. Tru Earth remains a symbol of Canadian excellence and a testament to the power of innovation in creating a more sustainable future.